Services: Writing, editing, commissioning, management, budgeting
Format: Print and digital
Year: 2005 – 2011
British Airways has a portfolio of magazines on board all aircraft – High Life, Business Life, First Life and High Life Shop. As well as conducting interviews, writing hotel, spa and restaurant reviews for High Life and Business Life, I edited High Life Shop for six years, over which time it was shortlisted for a prestigious PPA award for best customer retail title.
When I wasn’t building relationships with brands or collaborating with the buyers at British Airways, I was writing brand stories for the magazine. British Airways is aligned to a number of high profile and luxury brands, so I would also commission high profile writers from magazines such as Vogue, Wired, Esquire and GQ to tell those stories for us.