content to drive change

I’m a human-centred content specialist, journalist and editor with over 20 years of experience in using content to support social change and tell impactful stories.

I help purpose-driven organisations transform their digital content with strategic thinking, inspirational storytelling and the use of clear, accessible and inclusive language.

copywriting

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content strategy

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content design

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social media strategy

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Content workshops

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Content planning

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brand storytelling

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Governance & workflows

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copywriting 〰️ content strategy 〰️ content design 〰️ social media strategy 〰️ Content workshops 〰️ Content planning 〰️ brand storytelling 〰️ Governance & workflows 〰️

Selection of work

What I do

  • I use data and user research to give the audience what they need at the time they need it and in a way they expect.

  • I plan, structure and align content with user needs and business goals in a way that keeps information clear, consistent and engaging.

  • I write engaging, human-centred content that connects organisations with their users in an authentic way.

  • I work to define a brand’s identity and communicate its values through meaningful, informative and engaging storytelling.

  • I research, investigate and talk to people so I can write stories that inform, engage and encourage the reader to see things from a different perspective.

  • I commission and refine other people’s writing to make sure it’s clear, accurate, and engaging for the reader.

who I’ve worked with

  • Melbourne University

  • ndis

  • Telstra Foundation

  • Care Super

  • Youth Central

  • HESTA

  • Oroton

  • MLC Life

  • Local Peoples

  • Monash university

  • El Questro

  • department of education

  • "Nikki is not just a great writer, she is an intelligent thinker and strategist. It's not easy to find good, senior talent like Nikki and we trust her with even our most complicated problems. Nikki can navigate murky information, complex hierarchies of people, and the most challenging subject matter".

    Tait Ischia, Head of Content, Today

  • "Nikki is an absolute pleasure to work with. It's great to have someone use storytelling to champion the work of B Corps, but Nikki's own passion for good business shines through. Not only in her work, but in the people whose stories she chooses to tell".

    Andrew Davies, CEO, B Lab Australia and New Zealand 

  • "Nikki worked with us on Portable's Future of Death report. She was with our research team at the beginning of the process and then, once the report was published, used her journalism background to write longform stories around the topic. Nikki's belief in the power of storytelling to drive change was always apparent and we loved having her help tell our story."

    Sarah Kaur, Chief Strategy Officer, Portable