content to drive change
I’m a human-centred content specialist, journalist and editor with over 20 years of experience in using content to support social change and tell impactful stories.
I help purpose-driven organisations transform their digital content with strategic thinking, inspirational storytelling and the use of clear, accessible and inclusive language.
copywriting
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content strategy
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content design
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social media strategy
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Content workshops
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Content planning
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brand storytelling
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Governance & workflows
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copywriting 〰️ content strategy 〰️ content design 〰️ social media strategy 〰️ Content workshops 〰️ Content planning 〰️ brand storytelling 〰️ Governance & workflows 〰️
Selection of work
What I do
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I use data and user research to give the audience what they need at the time they need it and in a way they expect.
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I plan, structure and align content with user needs and business goals in a way that keeps information clear, consistent and engaging.
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I write engaging, human-centred content that connects organisations with their users in an authentic way.
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I work to define a brand’s identity and communicate its values through meaningful, informative and engaging storytelling.
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I research, investigate and talk to people so I can write stories that inform, engage and encourage the reader to see things from a different perspective.
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I commission and refine other people’s writing to make sure it’s clear, accurate, and engaging for the reader.
who I’ve worked with
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Melbourne University
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ndis
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Telstra Foundation
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Care Super
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Youth Central
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HESTA
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Oroton
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MLC Life
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Local Peoples
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Monash university
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El Questro
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department of education
