caresuper
Areas of impact: Financial wellbeing
Content specialities used for this project: content strategy, content writing, content governance and article writing.
CareSuper is an Australian industry super fund.
Before its merger with Spirit Super in 2024, CareSuper launched a new brand identity developed by the Melbourne brand consultancy PUSH Collective.
As the first significant brand work by the super fund in over a decade, PUSH went through a lengthy creative process of market research and brand strategy before delivering its new visual identity.
PUSH then brought me into the project to create strategically-driven, human-centred content for a newly designed CareSuper website.
The brief
the work
I worked alongside SMEs from all departments — insurance, superannuation and retirement — to translate this new brand identity into informative, engaging and user-driven content for all website sections.
Alongside this work, I produced weekly content for a CareSuper microsite focused on educating Australian women about finance and superannuation.